How to conduct an Ad campaign

One of the best ways to promote your business is through advertisements. We offer 3 types of ad campaigns on Alumni Matters:

Spotlight Ad: These ads appear on the site homepage below the search bar area.

Sidebar Ad: These ads appear on the sidebar of many subpages, including business listings, discussion boards, and searches.

Top of Search Ad: These ads appear on the results page. They are more expensive because they are “targeted” and only appear based upon the user’s search criteria.

Watch this video for instructions on how to conduct an Ad campaign.